
The Swiss View: Cash is King
Expecting a slowdown in economic growth will most likely lead to a reduction in corporate gains. So far, companies were able to pass on price increases in raw materials to their clients. Additionally, managers try to keep their profit margins by letting off employees and transform their production to more efficiency. Not everyone will be successful in this environment and will be able to keep the profit margin on a high level. However, there will be firms that find ways to become more price efficient or increase their product or service’s quality to a level which increases the consumers willingness to pay higher prices. Long story short, “Cash is King!”. Accordingly, it is crucial to look out for companies that generate a cash flow that enables them to run their business, invest for the future, and if the time is ripe to acquire one or the other company to either grow their market share or use synergies.