We’re excited to welcome Alisa Bekteshi as the newest member of the WHVP team, joining us as an Executive Assistant. Based in Zurich, Alisa brings a solid background in private banking and international financial services, having worked with well-known financial institutions in Liechtenstein. She began her career at VP Bank AG, where she completed her apprenticeship and later worked in the Asset Data department. Following a language stay in New York City, she continued her professional journey at Kaiser Partner Privatbank AG, supporting clients in the Banking for Professionals division.

With her organized mindset, international perspective, and strong client service orientation, Alisa is a valuable addition to our team in Zurich. We look forward to working with her and introducing her to our clients.

Five Questions to Get to Know Alisa

What inspired you to join the team at WHVP?

I was drawn to WHVP because of its strong values, client-centered approach, and personalized wealth management services. The team spirit and international focus really appealed to me. I’m excited to contribute my professional experience and help the team deliver outstanding international financial services to our clients.

What did you take away from your language stay in New York that you now apply to your work life?

During my three months in New York, I learned how to adapt quickly and communicate confidently with people from diverse cultural and professional backgrounds. This international experience also showed me how valuable an open mindset and a positive attitude are — qualities that continue to guide me in my daily work at WHVP.

Which experiences from your time in private banking do you hope to bring into your role at WHVP?

From my time in private banking, I bring a strong sense of organization, attention to detail, and a deep client focus. I’ve learned that clear communication, trustworthiness, and reliability are key to building trust — and lasting client relationships. I’m eager to continue applying these principles in my work at WHVP.

What do you enjoy most about working with international clients?

I truly enjoy the cultural diversity and global perspective that come with working with international clients. It’s inspiring to learn about their unique backgrounds and experiences while helping them manage their finances and navigate cross-border financial matters with confidence and ease.

When you’re not in the office, how do you like to spend your free time?

I enjoy traveling and exploring new cities and cultures. Visiting local markets, discovering historical landmarks, and experiencing what makes each destination unique is something I find incredibly rewarding. I love trying local cuisine — always choosing quality over quantity — and finding restaurants or cafés that stand out for their authenticity. Learning about the history and traditions of the places I visit makes traveling even more enriching and inspiring.

We’re delighted to have Alisa on board and look forward to seeing her contribute to WHVP’s mission of delivering independent, Swiss wealth management and cross-border financial advisory services to our clients worldwide.